Time, the ultimate frontier

The world is competing for your time. As am I and many other writers on this platform. Subtlely, or like this article, boldly. Read time — the duration you spend reading this article. The equivalent in video is watch-time. And possibly airtime. Ad-time. Play-time. Runtime. Showtime. These are all variations on the word ‘time’, which,…

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The world is competing for your time. As am I and many other writers on this platform. Subtlely, or like this article, boldly.

Read time — the duration you spend reading this article. The equivalent in video is watch-time. And possibly airtime. Ad-time. Play-time. Runtime. Showtime. These are all variations on the word ‘time’, which, it turns out, can be suffixed to almost any other word to form a dedicated time slot for that activity. Like, Gym-time. Smoothie-time. Or slipper-time.

Or, go-time. Off-time. Overtime. Pasttime. Lead-time. Sexy-time. Shower-time. Kinky-time. Good times, bad times, sad times. Halftime, anytime, bedtime, daytime, nighttime, storytime, and even wakey-wakey-time.

Bigtime, smalltime. Checkout time. Check-in time. Christmas time. Easter time. You get the point. No need to belabor it.

And this is where this article ends — the purpose of which is to drop just the tiniest hint. That we’re wasting too much of our time. And to introduce myself and this mailing list, which if you subscribe to, you will find happiness — in no time at all.

Thank you.

Photo by Glen Hodson on Unsplash